CLARC Scorecard

Sales Scorecard: Four Reasons You NEED It

Ever wondered how top-tier sales reps stay ahead of the game?

“Companies that use call scoring achieve a 30% increase in conversion rates and a 20% increase in average order value.” (Source: Pinada)

While there are many factors, one of those is always improving their performance. Sales reps are the lifeblood of any company. They are responsible for bringing in new business and keeping the cash registers ringing.

It’s no secret that when sales are down, the business is down. It’s necessary to have a good system in place in order to track your sales teams performance.

A sales scorecard is the industry standard, but is it really worth all the trouble? Let’s dive into Four reasons you NEED a sales scorecard.

1 Reps get more done, and THEY make more money.

A sales scorecard will help you and other reps be more productive.

When you know your goals are and how they’re being measured, you can focus your efforts on the tasks that will move the needle most.

As mentioned before,by scoring calls you can expect an average of 30% increase in conversions and a 20% increase in average order value.

You wouldn’t expect a professional sports team to go into a game unprepared. You shouldn’t pick up the phone unprepared to close a deal!

With automated sales call recording, ListenForce provides you with a play-by-play of every call your sales reps make. You can immediately know if someone is making enough outbounds or not and identify a solution.

2 Sales reporting becomes easy.

Nobody likes time-consuming reports to your boss. Whether you are a sales rep, a manager reporting to corporate, or anywhere in between.

Scorecards make your life easy. No more rushing to meet reporting deadlines. Automated platforms, such as ListenForce *Link* automatically send reports when needed.

Sales score cards also provide consistency on both ends. Sales reps know what their metrics are and where to improve. Managers know exactly how to help them improve, because they have data from every call they make.

3 Sales skills will improve like never before!

Nobody works harder than when they have a goal and a deadline. Sales is no different.

A scorecard provides real-time feedback so a rep can improve their performance.

Did they ask for the business? Did they avoid words that push away a prospect? Did a customer service representative be sure to ask for a referral?

Recording sales calls lets you analyze key moments in a sales call. *Insert link to an example by ListenForce*

Sales score cards also provide consistency on both ends. Sales reps know what their metrics are and where to improve. Managers know exactly how to help them improve, because they have data from every call they make.

Artificial Intelligence gives valuable insights and data never before seen on sales calls.

4 Alignment within Sales, Marketing and Customer Service

A whopping 90% of sales and marketing professionals report misalignment in strategy and process in their organizations.

By tracking progress and sharing results, everyone knows exactly what needs to be done and when it needs to be done.

Scorecards aren’t just for outbound sales reps. Scorecards for customer service benefit customer retention. Scorecards are for marketers to analyze what customers are REALLY saying, so they can market effectively.

In addition, scorecards allow marketing to know which potential customers are closing and why, so you can find more of your best clients.

In conclusion, your favorite celebrity won’t go into a movie shoot unprepared and expect to do well. Athletes cannot give up training and perform at the highest level. Perform at your peak by taking advantage of call scoring.